Monday, August 29, 2011

Apple's most popular ad online isn't "Think Different" or "1984"

Apple's most popular ad online isn't "Think Different" or "1984" -

Much of Apple's advertising is as iconic as its devices and even people. But which is the most popular online? Research firm Visible Measures says it has the answer.

Many people remember 1984, the Ridley Scott-dircted TV ad that aired on January 22, 1984 during the third quarter of Super Bowl XVIII.

The Think Different campaign featured the "Crazy Ones" essay read by actor Richard Dreyfuss over footage of notable people like Amelia Earhart, Alfred Hitchcock, Martha Graham and Jim Henson, complete with Kermit the Frog.

Interestingly, Web tracking company Visible Measures (VM) reports, neither of these spots is the most popular online (based on number of views). Instead, it's this six-minute video used to introduce the iPhone 4. VM claims that spot has garnered 17.3 million views across several outlets since it debuted in June, 2010.

By Visible Measures' calculation, 1984 has pulled in 10.3 million views will Think Different ranks in with "nearly" 3 million. You can view the full list here and see where your favorite spot ranks.

(Via The Unofficial Apple Weblog (TUAW).)

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