Neil Young Prepares to Launch 'PonoPlayer' to Combat iPod, Other MP3 Devices -
Today Neil Young revealed his Toblerone-shaped "PonoPlayer," which he hopes will launch a successful counterattack against (of all things) Apple's iPod. It seems Mr. Young has missed all the memos about the device's "declining business," in the words of Apple CEO Tim Cook, particularly in the wake of the emergence of integrated devices like the iPhone and iPad.
Young's specific beef with the iPod (and MP3 devices in general) is that the smaller sound files don't deliver the quality of "true" music. The unfortunately named PonoPlayer, to be priced at $399, supposedly makes up for that deficiency by playing "master quality digital music at the highest audio fidelity possible." Young wants us to hear the music "the way the artist recorded it."
(Via Mac|Life all.)
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